Motilal Oswal Initiates ’Buy’ Coverage on LG Electronics India Ahead of Listing
Motilal Oswal Financial Services has initiated coverage on LG Electronics India with a 'Buy' rating ahead of its stock market debut. The Indian home appliances and consumer electronics market, excluding mobile phones, is projected to grow at a 14% CAGR between 2024 and 2029. LG Electronics India, a leader in key product categories, is poised to capitalize on this expansion through a balanced strategy of premium and mass-market offerings.
The company aims to increase its export share to 10% by FY28, up from 6% in FY25, while targeting 14-15% of revenue from the higher-margin B2B segment. LG's focus on premiumization—evident in its OLED TVs, inverter ACs, and smart appliances—has secured dominant market positions, including a 63% share in OLED TVs.